Look at the healthcare market from every angle. ITG Healthcare Market Research houses the full range of investigative methods and a proprietary database containing over 600,000 physicians, hospital administrators, and other professionals from across the healthcare spectrum. With sophisticated survey structuring, expert moderating, and unmatched data analysis, we deliver the actionable insights you need to support your entire product lifecycle, from concept, to launch, and beyond.
Data and Methodology
We specialize in conducting primary research of healthcare professionals for leading pharmaceutical and medical technology companies. We distinguish ourselves by:
- highly responsive execution
- in-house, multi-lingual team of project managers, programmers, moderators and panel recruitment specialists
- proprietary respondent database of hundreds of thousands of physicians, hospital administrators and other professionals across a wide range of disciplines
- market research methodologies that cover your entire product lifecycle—from concept through launch and beyond
Solutions
We offer a variety of solutions to meet your needs, including:
Syndicated Research
Timely insights on the impact of market events, economic conditions, healthcare policies, and reimbursement initiatives on key dynamics in the medical device and capital equipment markets.
Custom Research
Our bespoke capabilities encompass the design and application of a wide range of qualitative and quantitative methodologies, including online surveys, telephone interviews, facilitated online interviews, in-person interviews, and focus groups.
Panel Recruiting
Rely on ITG to quickly fill your research panel. Our opt-in database is comprised of 600,000+ physicians, nurses, nurse practitioners, pharmacists, dentists, ophthalmologists, and other medical specialties and administrators. We can reach your target sample, large or small, under the most stringent deadlines.
ITG Healthcare Market Research Products
Syndicated Research
ITG Healthcare Syndicated Research
- Product Managers at Medical Device companies
- Market Researchers at Pharmaceutical companies
- Analysts at sell-side brokerage firms
Our syndicated reports evaluate the impact of market events on physician treatment practices. We offer timely insights on how new products, data, and guidelines will affect current treatment algorithms, use of available therapies, and potentially change market dynamics.
- HOSPITAL EXECUTIVES Report Series. An annual subscription delivers quarterly insights from US hospital executives.
ITG Medical Device Market Data
- Product Managers at Medical Device companies
- Market Researchers at Pharmaceutical companies
- Analysts at sell-side brokerage firms
This raw data, collected through strategic primary research methods, provides insights into growth, trends, and changes in the medical device marketplace as well as new technology usage by demographic. ITG has an exclusive partnership with the largest independent data source of hospital purchases of medical devices. This real-time data, received monthly, represents more than 500,000 transactions each month from an average of 350 hospitals nationwide. This data set captures 1700+ companies with a value of over six billion in annual sales across all major categories.
Area Covered: Cardiac Rhythm Management
Expected Coverage Universe: Orthopedics, Spine, Cardiovascular
Custom Research
ITG Healthcare Custom Research
- Product Managers at Medical Device companies
- Market Researchers at Pharmaceutical companies
- Analysts at sell-side brokerage firms
Our project management team partners with you to develop and program each questionnaire, synthesize survey results, and analyze the data. We use a state-of-the-art online survey infrastructure that supports a variety of survey methods and real-time reporting as quotas are filled. Our robust recruitment platform supports timely fulfillment.
- Internet Surveys. Quantify marketplace drivers through statistically significant data capture and analytics.
- Telephone Surveys. In-depth interviews capture specific data on how knowledge, attitudes, opinions, and decision-making processes of healthcare professionals drive marketplace dynamics.
- In-person/Focus Groups. One-on-one or in a group setting, these in-depth interviews allow you to view, first-hand, your target audience’s reactions and opinions
- Custom.These qualitative, quantitative and hybrid qual/quant surveys simultaneously describe and quantify marketplace drivers.
ITG Healthcare Rapid Data
- Product Managers at Medical Device companies
- Market Researchers at Pharmaceutical companies
- Analysts at sell-side brokerage firms
An internet-based service, this fast-turnaround primary market research survey taps in to our proprietary database of 600,000+ healthcare professionals to provide you with the healthcare answers you need when you need them–within 24 hours for most specialties.
- Customized, single-client research instrument
- State-of-the-art survey programming
- Next business day delivery
- Data consistency and respondent verification
- Data in Excel spreadsheet with summary rows
- Variable sample size (minimum 40) and survey length (maximum 10 minutes)
ITG MCO Rapid Data
- Product Managers at Medical Device companies
- Market Researchers at Pharmaceutical companies
- Analysts at sell-side brokerage firms
This express primary market research offering quickly canvasses reactions from key Managed Care Organization decision-makers to rapidly changing market events. Our internet-based survey method instantly puts you in touch with MCOs covering more than 100 million lives across the country.
- Established relationships with Pharmacy Directors and Medical Directors at more than thirty-five major US managed care organizations (MCOs).
- Access to plan data covering over 100 million lives across the following states – AZ, CA, CT, FL, KY, MA, MI, MS, NC, NH, NJ, NM, NV, NY, OH, OR, PA, TN, TX, UT, WA, and WI.
- Database of more than 1000 US health plans, dental plans, chiropractic plans and vision plans.
ITG Healthcare Panel Recruiting
- Product Managers at Research vendors
We use a combination of proprietary resources and an extensive opt-in panel when recruiting primary research panelists. When you need immediate product feedback or insights regarding market trends, you can count on ITG to reach your target sample, large or small, under the most stringent timelines.
- Proprietary database of 600,000+ healthcare professionals in the US, Canada, and Europe.
- Rapid access to more than 300 different types of healthcare professionals, including physicians, nurses, departmental directors, hospital executives, MCO directors, opinion leaders, and more.
- Utilization of custom selection criteria, target list matching, and /or decile targeting.
