The telecom market moves fast. With ITG Telecom Market Research, you can move faster. SKU-level reporting and analysis based on key attributes—such as operating system, form factor, radio technology, battery life, and user interface—lets you look at the market from any angle, in incredible detail. And with triangulated data from multiple proprietary sources, along with actual sales data, ITG delivers unique, actionable insights no other provider can match.
Data and Methodology
Through the collection and analysis of data from multiple proprietary sources, ITG delivers unique, actionable data to handset manufacturers, handset technology providers, and other mobile industry participants. We employ extensive data mining, classification, and modeling to provide the only research product in the mobile sector that provides market tracking based on actual sales data. Our reporting is more accurate, richer, and timely than sales estimates derived from typical survey based sources.
- Monthly sales data at the device level from the largest sample of mobile retail transactions in North America.
- Attribute-driven analysis based on the primary characteristics of the mobile eco-system: operating systems, form factor, radio technology, battery life, and user interface.
- SKU-level reporting by mobile operators for the majority of handset models
- Granular, real-time data delivered within days of month end
Solutions
Syndicated
Our syndicated reports provide the objective information and trend analysis you need to make smart business decisions. ITG delivers real-time transparency into the mobile device market, including supply, pricing, and demand for mobile phones throughout North America. We have a strong track record of predicting performance indicators for public telecom companies and aggregate sales for handset manufacturers within a single-digit percentage range.
Custom
Need an accurate and timely picture of the rapidly changing mobile device market? Tell us your business issue and we’ll deliver a bespoke report that answers key tactical questions through hard analytics and empirical data. Our custom reports aggregate data into important metrics and analysis, viewable in spreadsheets, charts, and tables.
ITG Telecom Market Research Products
Syndicated Reports
ITG Mobile Broadband Report
- Product Managers, Market Researchers, and Senior Leadership
- Technology vendors/OEMs, Service Providers, Platform Providers, Retailers
- Cellular and Wi-Fi component producers
- Comprehensive, granular, and highly accurate monthly projections of all mobile broadband devices sold in North America.
- Includes wholesale and retail pricing.
- Real-time competitive data on volume, form factor and pricing trends to support tactical marketing decisions.
ITG Tablet Market Report
- Product Managers, Market Researchers, and Senior Leadership
- Technology vendors/OEMs, Service Providers, Platform Providers, Retailers
- Monthly sales, pricing, and return rates, at the device level, for tablets in North America.
- Serves as a competitive benchmark for sales and returns across technology platforms.
- Valuable planning aid in an early stage market.
ITG Mobile Returns and Exchanges Report
- Product Managers, Market Researchers, and Senior Leadership
- Technology vendors/OEMs, Service Providers, Platform Providers, Retailers
- Monthly reporting for returns and exchanges of devices sold in the marketplace.
- Rates of return by device, manufacturer, and carrier for the previous month.
- Indicator of customer satisfaction, device quality, and point of sale capabilities.
- Provides early warning signals about device shortfalls, competitive weaknesses, and customer satisfaction levels.
ITG Mobile Device Market Report
- Product Managers, Market Researchers, and Senior Leadership
- Technology vendors/OEMs, Service Providers, Platform Providers, Retailers
- Comprehensive, granular, and highly accurate monthly projections of all mobile devices sold in North America.
- Includes wholesale and retail pricing.
- Real-time competitive data on volume and pricing trends to support tactical marketing decisions.
Custom Reports
ITG Mobile Device Launch Report
- Product Managers, Market Researchers, and Senior Leadership
- Technology vendors/OEMs, Service Providers, Platform Providers, Retailers
- Customized, near real-time reporting for sales of devices compared with peer devices.
- Daily sales volume delivered on a weekly basis.
- Delivers a true device launch picture in time to make marketing adjustments.
